Tuesday, September 21
"In making a work public, artists enter into partnership with their audience. The work succeeds insofar as the audience makes it their own, takes it up, understands it within their own unpredictable circumstances. It leaves the artist's hands and enters our lives. And that's not a betrayal of the work. That's its success. It succeeds insofar as we hum it, quote it, appropriate it so thoroughly that we no longer remember where the phrase came from. That's artistic success, although it's a branding failure".
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